Most Good Communication is Elicitation and Persuasion

I just started reading Robert Cialdini’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade.  This book has been on my “to read” list since receiving pre-publication notifications from Dr. Cialdini’s organization, Influence at Work.  I have long been a fan of Cialdini’s work on influence and persuasion.  I use it frequently in my own communication …

Most Good Communication is Elicitation and Persuasion Read More »

Defending Against Social Engineering on Social Media

In the world today, many of us use social media.  We like to share information about ourselves with friends and acquaintances. It is fun to share our lives with people with whom we might otherwise have limited contact. Cybercriminals, however, see social media as opportunity. They seek to take advantage of unsuspecting people, who might share a little too …

Defending Against Social Engineering on Social Media Read More »