Influence

The Ins and Outs of Social Proof as an Influence Technique

It has been estimated that only 5 percent of people in the world are innovators. That means that the vast majority of the world, 95%, are imitators. This understanding of people provides some very powerful opportunities to influence. We can increase our influence with others by giving them something to imitate. Social Proof In his …

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Most Good Communication is Elicitation and Persuasion

I just started reading Robert Cialdini’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade.  This book has been on my “to read” list since receiving pre-publication notifications from Dr. Cialdini’s organization, Influence at Work.  I have long been a fan of Cialdini’s work on influence and persuasion.  I use it frequently in my own communication …

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