It has been estimated that only 5 percent of people in the world are innovators. That means that the vast majority of the world, 95%, are imitators.… Read more “The Ins and Outs of Social Proof as an Influence Technique”
Tag: Influence
Most Good Communication is Elicitation and Persuasion
I just started reading Robert Cialdini’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade. This book has been on my “to read” list since receiving pre-publication… Read more “Most Good Communication is Elicitation and Persuasion”
