I’ve been teaching communication and influence skills for many years, but I admit that I sometimes find myself falling victim to the very techniques I teach during my seminars. There are several reasons for this phenomenon. Not the least of which is that these techniques are subtle and highly effective, thus often difficult to detect. …
It has been estimated that only 5 percent of people in the world are innovators. That means that the vast majority of the world, 95%, are imitators. This understanding of people provides some very powerful opportunities to influence. We can increase our influence with others by giving them something to imitate. Social Proof In his …
The Ins and Outs of Social Proof as an Influence Technique Read More »
I just started reading Robert Cialdini’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade. This book has been on my “to read” list since receiving pre-publication notifications from Dr. Cialdini’s organization, Influence at Work. I have long been a fan of Cialdini’s work on influence and persuasion. I use it frequently in my own communication …
Most Good Communication is Elicitation and Persuasion Read More »
